Customer Business Profile
Rockwell Technology Group, based
in Grand Rapids, MI, designs, builds
and implements web-enabled solutions,
and provides custom programming
services with SoftVelocity’s Clarion®
4th generation language, IBM’s RPG/400
platform and Microsoft’s Visual Basic and
C Plus® platforms. Rockwell applications
are compatible with the Microsoft Access®
and SQL/Server®, Oracle® data management
systems, and the IBM AS/400 I-Series
DB2 database servers. Rockwell also
provides Enterprise Resource Planning
(ERP), and project management services.
Rockwell’s customers are spread across
Canada, and are also based in Chicago and
Detroit - with 65 percent in manufacturing
services for the ‘Big Three’ auto companies,
and the remainder in management services
and insurance.
The Situation
Rockwell Technology wanted to improve
efficiencies in four areas.
Customer Relationship Management
The company wanted to better manage
and access client data from the road.
Before WebOffice, its client database was
on a desktop. The only access to it was
at the headquarters.
Group Scheduling
The firm also wanted a convenient group
scheduling system for booking client visits
for employees not based at headquarters.
Software Delivery
Rockwell Technology Group wanted to
find a more efficient and cost-effective
way to deliver its custom-designed
software to clients. Before WebOffice,
the firm’s developers would have to burn
the software releases and patches onto
CDs or DVDs and either mail them, or
deliver them in person to customer sites.
Internal Communications
Rockwell Technology Group wanted
to be able to save driving time by holding
“discussions” remotely, while still maintaining
a record of ideas generated, and allowing
employees to join in the “discussions”
at their convenience.
The Solution
Rockwell Technology Group uses WebEx
WebOffice to manage its customer information,
to schedule customer site visits, to
deliver software to customers online, and
to communicate and collaborate internally.
"WebEx WebOffice is a natural fit for us. It’s the backbone of our business. Our
industry is information intensive and keeping track of information is mission
critical for us. We have millions of gigabytes stored on our WebOffice. If one of
our computers crashes, we don’t have to worry about losing any data; we just
go to another computer and get on our WebOffice and it’s there."
- Mark Laws, Chief Operating Officer, Rockwell Technology Group
The Benefits
“We couldn’t run our business nearly as
efficiently without WebEx WebOffice,”
says Mark Laws, Chief Operating Officer,
Rockwell Technology Group.
Customer Relationship Management
Rockwell Technology Group keeps
all of its client contract information and
client profiles - information about client
hardware and software - on the WebEx
WebOffice Database Manager for easy
access, anywhere, anytime.
“We were able to take all the 3,000 fields
in our old, cumbersome database and
easily import them into one of WebEx
WebOffice’s prefab databases.”
“It’s fantastic to have all this information
at our fingertips online, in our WebOffice,
when we’re at a client site. Most client
locations have wireless in their facilities,
or a place where you can plug into
Internet access, so you can update
and retrieve this information easily.”
And, the company takes advantage of
the WebOffice Database Manager Activity
Log to better manage the information
- facilitating a seamless progression for
customer service and call back activities.
“We set it up so the WebEx WebOffice
Database Activity Log keeps track of
and pops up the next action date for
that client. We never miss anything.
We know when we first come into
the office in the morning to check it.”
“We use it the same way with prospective
customers. A glance at the WebEx
WebOffice Activity Log tells me what’s
been done and what needs to be done
next. If that something happens to be ‘my
baby,’ but I can’t do it, I can call John or
Bernie and say ‘We need to do this with
so and so, go in and look at the record
and follow up for me.’ And they can pick
up right where I left off, without a hitch.”
“This looks good for the company.
Our customers or prospects will say,
‘Wow, a call from two different reps
and everybody’s on the same page and
nothing fell through the cracks.’ It makes
our company look great!”
Online Calendar and Group Scheduling
“We use the WebEx WebOffice Online
Calendar and Group Scheduling in
conjunction with the Activity Log to
schedule on-site visits. Since we’re
not all based in the home office, we
want to make sure we don’t doublebook
ourselves for customer visits. For
instance, I can call a customer to set up
an appointment for John - first looking
online at John’s calendar to make sure I’m
not double-booking him - and then send
him an email saying, ‘I’ve scheduled you
to go see so and so.’ I can check off the
switch that he has to respond to me to let
me know he’s seen the message. Then he
or I can set up a two-hour prior reminder
of the event. This works out really well.”
Instant Delivery of Custom-designed Software
WebEx WebOffice is enabling Rockwell
Technology Group to instantly deliver
custom-designed software updates and
patches to its customers - saving time
and money for Rockwell and its clients.
“As soon as our developers have new
custom software ready for delivery, I can
call up our customer and say, ‘It’s ready.
Go to our WebEx WebOffice location, click
on the Guest Folder and the software will
be in there under your company’s name.
You can download it and you’re good to
go,’” says Laws.
The company has 20 to 25 customers
that it gives special access to WebOffice
Guest Folders. With WebOffice, Rockwell
can set up folders with varying kinds of
permissions for access - read-only, read
and add, manage, etc. This allows the
company to control exactly what people
access and what they can do once they’re
using it.
WebOffice also often saves the company
from having to travel to customer sites.
“Our customers like the fact they are
not paying for us to travel to their site to
upload the software; it saves them the
consultation charges that normally would
be involved,” Laws says. “For us, the time
savings are tremendous. It allows us to
service even more clients. So, it’s a
win-win solution.”
“We just did a specialized shipping label
program for one customer and then, when
his business expanded internationally, he
needed to add a country specification
onto his label. We were able to update the
program and put it up on our WebOffice.
The customer went into the Guest Folder,
unloaded it immediately, and put it on his
machine.”
WebOffice not only provides efficiency,
but security as well.
“In delivering our software this way, we’re
not concerned about security,’ says Laws,
“because WebOffice offers SSL, and
even beyond that, we control the security
because we can put whatever security we
want on the software program itself.”
Discussion Forums
“We frequently jump on WebOffice
Discussion Forums to hold ‘discussions’
remotely and it saves us a lot of driving
time - easily 10 or 15 hours a week. Two
of us live 45 or 50 minutes from the office
and the rest of us live 10 to 15 minutes
away.”
“It’s nice because WebOffice Discussion
Forums keep a record of our comments.
If one person’s not able to be there online,
because they are out making a service
call, we just drop him or her an email off
the discussion board with a link on it and
say, ‘We’re discussing such and such
topic. Here’s the link. Just stop in when you are finished with your sales call and
make any comments you like.’”
Rockwell Technology Group also uses
the WebOffice Document Manager, Task
Manager and Expense Reports to gain
efficiencies.
Document Manager - Hold the Coffee!
Rockwell Technology Group keeps its
client proposals, sales literature, and HR
documents on the WebOffice Document
Manager.
“There are times when we’re not in the
office, and we still need to get to our
documents,” says Laws. “I remember one
time, on the way to an important client
meeting, I spilled my coffee all over our
proposal for the client. There was no time
to drive back to my office, and I didn’t
want to have to get to the client’s office,
call my home office and ask somebody to
fax me another copy that wouldn’t be so
presentable either. So, I stopped at the
first public library I saw, went in, logged
onto WebOffice and printed out a clean
copy of the proposal. I wouldn’t have
been able to get that clean copy any
other way. Anywhere I can get on
WebOffice, I am good to go.”
Task Manager
Rockwell Technology Group also uses
the WebOffice Task Manager extensively
for project management. “Our President,
John, usually sets up and assigns all the
tasks and he’s able to monitor progress
online as tasks are completed.”
Expense Reports
To keep track of billable customer hours,
the Rockwell Technology Group uses the
WebOffice Expense Reports feature. “It
works like a time card for each one of our
consultants at different client locations.”
“I tell you, we’d get the job done, but we’d
be much less efficient without WebOffice.
We’ve never tracked exactly how much
time it saves us, but when you think about
how we have to keep everybody up-tospeed,
you can see why WebOffice really
saves us time,” Laws concluded.
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