Intranets.com Delivers Unmatched Advertising Opportunities to Reach Small Business Market


Idealab! Venture Offers Competitive Charter Packages to New Advertisers

Boston, Mass. (November 3, 1999) - Intranets.com (www.intranets.com), developer of the world's first free intranet portal, today announced availability of premier advertising space to run throughout its large and quickly growing network of more than 40,000 private intranet sites. Similar to other idealab! ventures such as the Free-PC Network and NetZero, Intranets.com provides a free online service to its users, which is supported by advertising revenues.

Through a wide variety of advertising, promotional and merchandising opportunities, Intranets.com provides advertisers with a unique opportunity to reach thousands of small businesses and organizations, a number which is growing at exponential rates. Intranets.com's growing user base mirrors the exponential growth of small businesses in the U.S. today. International Data Corporation (IDC) estimated there were 44.7 million small businesses and home offices in the U.S. in 1998. IDC projects that number will grow to 57.6 million by the year 2002.

Through sophisticated profiling provided by Intranets.com, advertising messages are delivered to a highly targeted audience, maximizing advertiser return on investment. Due to the business nature of intranet portals, Intranets.com users spend an average of 20 minutes per visit on their site, offering advertisers quality exposure to each user.

"Intranets.com offers advertisers a unique opportunity to reach the small business audience in an online business setting," said Rick Faulk, Vice President of Marketing, Intranets.com. "Users log on to their Intranets.com sites to start their business day, to work online, and to communicate with their co-workers and partners. They spend a significant amount of time using the business applications that reside on their personalized intranet. There is no better place to deliver advertising messages to this audience."

Media specialists are also recognizing the opportunity presented by Intranets.com. "Recently, Carat Freeman has seen a significant increase in demand to reach the small and mid-size business through interactive media," said Patty Keegan, Vice President of Interactive Media, Carat Freeman, the nation's largest independent media specialist company. "Right now, there are very few good vehicles that we can offer to clients to reach this market. Intranets.com's offering will provide a focused and targeted vehicle for our clients to reach this fast growing market."

Intranets.com has several advertising packages available, including a mix of banners and sponsorships on the Intranets.com home page, shopping guides and in opt-in email newsletters. Using state-of-the-art ad-serving technology, Intranets.com provides advertisers with daily reports on campaign progress, including the number of impressions, click-throughs, and creative results comparisons. For a limited time, the company will be offering competitive charter packages to new advertisers.

About Intranets.com
Intranets.com is the world's leading provider of on-demand collaboration services for small businesses or departments and groups inside large organizations. The company serves more than 350,000 users across 10,000 companies worldwide and offers a secure, web-based collaboration suite to share critical business information quickly and easily at any time from anywhere. Privately held and profitable, Intranets.com is led by an experienced team of software industry professionals who are committed to providing a secure, customizable, easy-to-deploy intranet solution supported by world-class customer service. Intranets.com is a PC Magazine "Editor's Choice" winner and is rated one of the world's "Top 25" leading service providers by ASPNews. The company has also been ranked by the Boston Business Journal as one of the fastest growing private companies in Massachusetts for two consecutive years. For more information or to take a FREE 30-day test drive, visit http://www.intranets.com/pr, e-mail corpsales@intranets.com or call 888-932-2600 or 781-565-6000.

About idealab!
idealab! (www.idealab.com ) identifies, creates and operates Internet businesses. Founded in March 1996 by Bill Gross, idealab! currently has approximately 50 businesses in various stages of development. idealab! generates ideas for new Internet businesses and creates, capitalizes and operates a separate company to conduct each new business. Actively participating in the on-going operations of its network companies through board representation, information sharing and facilitating collaboration among the companies, idealab! also recruits management to oversee the day-to-day operations allowing senior management to concentrate on executing the business plan. Additionally, idealab! provides each operating company with a full range of operational support services including office space and the accompanying network infrastructure, technology, graphic design, marketing, competitive research, legal, accounting and business development services. idealab! public companies include eToys (Nasdaq: ETYS), GoTo.com (Nasdaq: GOTO), CitySearch (TMCS), NetZero (Nasdaq: NZRO) and Tickets.com (Nasdaq: TIXX).

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Press Contact:

Colin Smith
Director of Public Relations
408.566.5694

Intranets.com is a trademark of Intranets.com, Inc. idealab! is a registered trademark of idealab!, Inc. Other product and company names herein may be trademarks of their respective owners.