Demonstrates Success of Affinity Marketing Strategy

More than 75 Alliance Partners Have Added 10,000 Sites to Client Roster

BOSTON (March 6, 2000) - Seeking to enhance their customer value proposition, a diverse range of businesses and groups - from cattle ranchers to genealogy organizations - have joined's Alliance Program. Through this alliance, partners are able to strengthen customer relations, build brand awareness and boost revenues by offering free intranets as a value-added service.

Since launching its Alliance Program in November, (, developer of the world's first free intranet portals, has signed up more than 75 business partners that want to provide their valued and prospective customers a co-branded intranet solution.

"The Alliance Program is a key part of our growth strategy," said Joyce Jones, business development manager of "Of our 130,000 registered sites, about 10 percent have been generated through our partners, and we expect this number to grow substantially over time. It's affinity marketing at its best."

Partners benefit from a powerful business tool to attract new customers and retain old ones: a fully-functional intranet, co-branded with the partner's corporate logo, which they can offer to their customers for free. Each intranet provides communication and collaboration applications such as document sharing, group discussions, announcement postings, calendar scheduling and contact databases. The partner program gives businesses and other groups increased Web traffic, improved stickiness and shared revenue streams generated from advertising transactions.

Dave Tripp, a freelance Internet resources facilitator in Castle Rock, Colo., has leveraged's Alliance Program as a way to attract and retain his customers including, and

"I've been studying community building on the Web since 1993 and the relationship I've developed with is the most exciting I've put my hands on," Tripp said. " is easy to use and gives a small business or organization a fast start out of the gate. reduces costs while maximizing exposure."

Terry Tobin, owner of, a Saskatchewan, Canada-based internet solutions company servicing non-profit groups, said the Alliance Program allows his clients the luxury of an in-house intranet without the high cost of creating their own.

" is perfect for non-profit and charity groups that want an easy way to keep their supporters up-to-date," Tobin said. "Most non-profits and charities could never afford to build their own intranet. And is giving them away for free. Why re-invent the wheel?"

Other Alliance Partners include: Viator Networks, Amigas Venture, WebLabs, Indonesia Online,, CommonVision, Apparel Internetworking Corporation, USA Dental Directory, The Step Parenting Connection,,, CattleCommunity, Madmedia Corporation, Oxy-Tech, Aglist, and CyberSurf Corporation.

For more information about the Alliance Program and how to apply, contact our business development manager via email at

About is the world's leading provider of on-demand collaboration services for small businesses or departments and groups inside large organizations. The company serves more than 350,000 users across 10,000 companies worldwide and offers a secure, web-based collaboration suite to share critical business information quickly and easily at any time from anywhere. Privately held and profitable, is led by an experienced team of software industry professionals who are committed to providing a secure, customizable, easy-to-deploy intranet solution supported by world-class customer service. is a PC Magazine "Editor's Choice" winner and is rated one of the world's "Top 25" leading service providers by ASPNews. The company has also been ranked by the Boston Business Journal as one of the fastest growing private companies in Massachusetts for two consecutive years. For more information or to take a FREE 30-day test drive, visit, e-mail or call 888-932-2600 or 781-565-6000.

About idealab!
idealab! ( ) identifies, creates and operates Internet businesses. Founded in March 1996 by Bill Gross, idealab! currently has approximately 50 businesses in various stages of development. idealab! generates ideas for new Internet businesses and creates, capitalizes and operates a separate company to conduct each new business. Actively participating in the on-going operations of its network companies through board representation, information sharing and facilitating collaboration among the companies, idealab! also recruits management to oversee the day-to-day operations allowing senior management to concentrate on executing the business plan. Additionally, idealab! provides each operating company with a full range of operational support services including office space and the accompanying network infrastructure, technology, graphic design, marketing, competitive research, legal, accounting and business development services. idealab! public companies include eToys (Nasdaq: ETYS), (Nasdaq: GOTO), CitySearch (TMCS), NetZero (Nasdaq: NZRO) and (Nasdaq: TIXX).

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