Intranets.com Launches $10 Million Marketing Campaign
Integrated Campaign Targets the Web, National Television and 10 Major Radio Markets
Boston, Mass. (January 18, 2000) - Intranets.com (www.intranets.com), provider of the world's first free intranet portals, announced today a $10 million national advertising campaign aimed at Internet users, national television viewers and radio listeners in ten U.S. markets.
"Consumers have been marketed to for months by a multitude of free, online services that can benefit them as an individual. We have an exciting and unique proposition to advertise-a private space on the web, where businesses and groups can securely collaborate and communicate for free, " said Rick Faulk, vice president of marketing for Intranets.com. "Our goals are to build brand awareness of our service quickly and fuel additional site registrations through an integrated campaign that combines traditional and new media."
Intranets.com, an idealab! venture that received $20 million in second round venture capital funding in November, is working with Boston-based advertising agency Gearon Hoffman on the business-to-business campaign to attract entrepreneurs and small business owners to Intranets.com. Currently, more than 80,000 businesses and organizations rely on Intranets.com for their free intranet, which includes free hosting, custom URLs, industry news, calendar scheduling, document sharing and vendor services.
"We expect this campaign will give us the ability to quadruple the size of our customer base to more than 500,000 companies by the end of the year," said Steve Crummey, CEO and president of Intranets.com. "We will accomplish that growth both through our marketing to the business audience and through strategic partnerships. A strong by-product of our $10 million integrated ad campaign is that it will make our strategic partners all the more successful in marketing our free service to their customers."
The Intranets.com network cable television campaign will be featured on CNN, ESPN, MSNBC and others networks, while the radio spots will be aired in 10 major markets across the country.
About Intranets.com
Intranets.com is the world's leading provider of on-demand collaboration services for small businesses or departments and groups inside large organizations. The company serves more than 350,000 users across 10,000 companies worldwide and offers a secure, web-based collaboration suite to share critical business information quickly and easily at any time from anywhere. Privately held and profitable, Intranets.com is led by an experienced team of software industry professionals who are committed to providing a secure, customizable, easy-to-deploy intranet solution supported by world-class customer service. Intranets.com is a PC Magazine "Editor's Choice" winner and is rated one of the world's "Top 25" leading service providers by ASPNews. The company has also been ranked by the Boston Business Journal as one of the fastest growing private companies in Massachusetts for two consecutive years. For more information or to take a FREE 30-day test drive, visit http://www.intranets.com/pr, e-mail corpsales@intranets.com or call 888-932-2600 or 781-565-6000.
About idealab!
idealab! (www.idealab.com ) identifies, creates and operates Internet businesses. Founded in March 1996 by Bill Gross, idealab! currently has approximately 50 businesses in various stages of development. idealab! generates ideas for new Internet businesses and creates, capitalizes and operates a separate company to conduct each new business. Actively participating in the on-going operations of its network companies through board representation, information sharing and facilitating collaboration among the companies, idealab! also recruits management to oversee the day-to-day operations allowing senior management to concentrate on executing the business plan. Additionally, idealab! provides each operating company with a full range of operational support services including office space and the accompanying network infrastructure, technology, graphic design, marketing, competitive research, legal, accounting and business development services. idealab! public companies include eToys (Nasdaq: ETYS), GoTo.com (Nasdaq: GOTO), CitySearch (TMCS), NetZero (Nasdaq: NZRO) and Tickets.com (Nasdaq: TIXX).
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Press Contact:
Colin Smith
Director of Public Relations
408.566.5694
Intranets.com is a trademark of Intranets.com, Inc. idealab! is a registered trademark of idealab!, Inc. Inc.com and Click of Approval are trademarks of the Goldhirsh Group, Inc. Other product and company names herein may be trademarks of their respective owners.


