NetCreations and Intranets.com Offer Direct Access to Growing Small Business Market Via Opt-in Email Marketing


Intranets.com and NetCreations Inc., a leading provider of 100% Opt-In* email marketing services, announced a partnership to provide NetCreations customers with direct access to Intranets.com's large and highly targeted small business audience.

BOSTON (April 10, 2000) - Intranets.com and NetCreations Inc., a leading provider of 100% Opt-In* email marketing services, announced a partnership to provide NetCreations customers with direct access to Intranets.com's large and highly targeted small business audience. Through this alliance, marketers mailing to NetCreations PostMasterDirect.com database will be able to reach Intranets.com users who sign up to receive email offers about topics of their choice. Since launching the free intranet service in August of 1999, more than 175,000 small businesses and organizations have registered with Intranets.com. Media Metrix recently listed the idealab! venture as a Top Newcomer in its February 2000 report.

"Intranets.com offers PostMasterDirect marketers a unique opportunity to reach the small business audience in an online business setting," said Rick Faulk, Intranets.com's vice president of marketing. "Our free intranet service attracts thousands of new small business customers everyday. There is no better place to reach this hot market segment." "We are delighted to welcome Intranets.com into our 100% Opt-In(r) email marketing network," said Rosalind Resnick, chairman and CEO of NetCreations. "Business-to-business e-commerce is rapidly gaining ground on the Internet, and we look forward to providing our marketers with targeted lists of highly qualified business owners who are excited about receiving their offers."

Intranets.com's growing user base mirrors the exponential growth of small businesses in the U.S. today. International Data Corporation (IDC) estimated there were 44.7 million small businesses and home offices in the U.S. in 1998. IDC projects that number will grow to 57.6 million by the year 2002.

NetCreations protects its list members' privacy by not disclosing its list members' email addresses or any other information to the direct marketers who rent its lists. Marketers can select lists for their campaigns at NetCreations' PostMasterDirect.com automated real-time marketplace at http://www.postmasterdirect.com.

About NetCreations NetCreations, Inc., the leader in 100% Opt-In(r) email marketing, specializes in email address list management, brokerage and delivery. Through its PostMasterDirect.com service, NetCreations has sent email messages on behalf of over 1,800 direct marketing clients, ranging from large companies, such as Dell Computer, Compaq, J. Crew and Ziff-Davis, to small retailers selling items over the Internet. NetCreations' clients conduct email campaigns to targeted consumers in its database of over 7 million 100% Opt-In(r) email addresses. These addresses belong to Internet users who have given permission to receive email messages in one or more of 3,000 topics of interest. NetCreations manages opt-in email lists for more than 225 third-party Web sites including internet.com, ICQ, Entrepreneur Magazine, Uproar, CMPnet, LinkExchange, CDROM Guide, Regards.com and Volition. NetCreations has recently signed agreements with About.com, CBS SportsLine and CNET to build and manage 100% Opt-In(r) email lists. For more information on NetCreations, visit www.netcreations.com.

About Intranets.com
Intranets.com is the world's leading provider of on-demand collaboration services for small businesses or departments and groups inside large organizations. The company serves more than 350,000 users across 10,000 companies worldwide and offers a secure, web-based collaboration suite to share critical business information quickly and easily at any time from anywhere. Privately held and profitable, Intranets.com is led by an experienced team of software industry professionals who are committed to providing a secure, customizable, easy-to-deploy intranet solution supported by world-class customer service. Intranets.com is a PC Magazine "Editor's Choice" winner and is rated one of the world's "Top 25" leading service providers by ASPNews. The company has also been ranked by the Boston Business Journal as one of the fastest growing private companies in Massachusetts for two consecutive years. For more information or to take a FREE 30-day test drive, visit http://www.intranets.com/pr, e-mail corpsales@intranets.com or call 888-932-2600 or 781-565-6000.

About idealab!
idealab! (www.idealab.com ) identifies, creates and operates Internet businesses. Founded in March 1996 by Bill Gross, idealab! currently has approximately 50 businesses in various stages of development. idealab! generates ideas for new Internet businesses and creates, capitalizes and operates a separate company to conduct each new business. Actively participating in the on-going operations of its network companies through board representation, information sharing and facilitating collaboration among the companies, idealab! also recruits management to oversee the day-to-day operations allowing senior management to concentrate on executing the business plan. Additionally, idealab! provides each operating company with a full range of operational support services including office space and the accompanying network infrastructure, technology, graphic design, marketing, competitive research, legal, accounting and business development services. idealab! public companies include eToys (Nasdaq: ETYS), GoTo.com (Nasdaq: GOTO), CitySearch (TMCS), NetZero (Nasdaq: NZRO) and Tickets.com (Nasdaq: TIXX).

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Press Contact:

Colin Smith
Director of Public Relations
408.566.5694

For NetCreations.com Contact:
Adrienne Press
Netcreations.com
(212) 625-1370

Intranets.com is a trademark of Intranets.com, Inc. idealab! is a registered trademark of idealab!, Inc. Inc.com and Click of Approval are trademarks of the Goldhirsh Group, Inc. Other product and company names herein may be trademarks of their respective owners.